After several years of working in fashion and e-commerce marketing, I began a spiritual journey to better understand life's greater purpose and the interconnectedness of all things, leading to a series of fundamental questions: who am I and what kind of woman do I want to be?
And with that, even more profoundly: How can I make an impact and be the change I want to see in this world? In terms of self expression, how can I stay attractive and feminine as well as ambitious and empowered? How can I help myself and others express their true dynamic nature.
And even though FÉDRE is collection of the refined product made of the highest quality materials, what truly defines us are these very same underlying questions woven into the seams themselves. The purchase of a statement, to dress with meaning. Impact. Conscious consumption as it should be.